The business of business

The best new marketing strategy is to glamorize what is otherwise very un-hip and even slightly repulsive. What is more icky than Vaseline? Often associated with gross chapped skin and lips and often paired with saran wrap as a poor platform for backdoor sex.
But look how a little razzle dazzle makes it so cool and hip. You can probably expect to see this at Urban Outfitters or possibly Target [what's the difference?]



See how that makes you just want to buy a jar? I know I do. I want to rub that all over my body and roll around on saran wrap sheets. Now, that's a magic carpet ride.